One of the benefits of being a software provider to both lead sellers and lead buyers is data metrics. We have the ability to work with lead scoring, reporting, and metrics that can give us valuable insight into the world of leads. Which leads work best? I will tell it like it is. If you want to spend less time chasing leads there is a strong movement towards offline marketing like radio, tv, and direct mail. These avenues are helping companies spend less time trying to chase down leads. However, if you have the right software that can help you make educated decisions, leads generated online can be more cost effective. It all comes down to cost per closed deal. So I know you still want to know which is best, right? Sorry, there isn’t really a solid answer but there is analysis you can conduct. You see what… Continue reading →
