Archive for January, 2010
Our focus today is on CPC and what a CPC specialist does to create unique leads that have high quality and ROI.
CPC Definition – Cost Per Click (this is a great way to augment your SEO efforts and create more unique leads.
To review there is a set criteria we use in order to decide who we interview. The companies we interview must have a good standing reputation in the industry. We want companies that have a successful model and are willing to share a bit of their success with us in an interview. The purpose of these interviews is to learn from companies that have already put in many hours of hard work to establish themselves as a reputable company. You learn specific marketing methods and companies that utilize them specifically.
On our interview Lead buyers will be able to hear what questions… Read Article »
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
If you own a website you need to listen to this interview. This interview will save you time, money, and will provide you with practical advice for helping your website rank organically. Nathan has been working in the SEO field for many years and provides some simple rules for success. I will recap the components and all of his tips. To hear the interview go to the bottom of the article.
4 Components to successful SEO campaign for your website
1. Keyword research
a. 1-2 main keyword phrases per page
2. Implement the keyword research into your site (on page optimization)
a. (Text on page, header tags, Meta tags, alt tags etc.)
3. Original content
4. Getting other websites to link to that content
Additional Requirements:
Ongoing content is a must. You must keep supplying new and fresh content.
Quote:
… Read Article »
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
I am going to make this really simple. The faster you can speak with someone interested in your product or service, the better off you are at closing the business. In some industries this varies. If you’re an electrician, plumber, or hazardous waste removal service you can bet if you don’t talk to a lead quickly they will get someone else that can help them instantly. When we designed our pull based method of lead delivery we thought of these types of fields where it is crucial that the consumer speak with the service provider instantly or very quickly. In most cases we have been able to help our customers reduce the time between a lead applying on their site or being received by a lead source and contact.
How do we do it?
1. We setup real time delivery even with a… Read Article »
This is Gabriel Buck CEO at ClickPoint Software with my continuing interview series of guests I think can bring value to ClickPoint customers and anyone who reads this blog. I often interview experts in the online marketing industry and successful lead based businesses owners. Today I am interviewing someone who can tell us about something I find to be instrumental in the success of many entrepreneurs.
I am interviewing Sylvia Brekke of Phoenix Youth at Risk. If you are wondering what that has to do with technology or running your own business I will tell you. I believe it is imperative that you have a mentor when you start your own business. I had several mentors and they were instrumental in the success ClickPoint software has enjoyed.
I believe mentoring to a youth also gives you valuable skills in dealing with customers, employees, and a… Read Article »
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
Ok, first question: Why am I doing an interview of myself on my own blog?
I think our customers should know the CEO of ClickPoint Software and understand what makes him tick.
Will you ask good questions or let yourself off the hook?
I think I will ask some challenging questions.
Where do you get your hair cut? Just kidding!
Why did you create ClickPoint Software?
I was working as a marketing consultant with mortgage companies in Irvine, CA. I saw a lot of people in marketing departments struggling to keep up with lead sources. I thought there had to be a better way. I asked myself why there wasn’t software that helped a marketing director manage all of their leads and lead sources. I started development of LeadExec in 2005. I was able to raise $250,000 from an investment firm… Read Article »
This is the question everyone asks me and there are so many answers it’s hard to keep it simple. It really comes down to knowledge and risk. There are many ways you can create your own leads leveraging existing technology. To do it on a grand scale you need money, knowledge, and a healthy amount of courage. It can give you an anxiety attack putting your hopes in a marketing method without knowing a predictable outcome. This is where experience, knowledge, and trial and error come into play. I will summarize the main ways that you can create leads and the benefits and risks for each.
1. SEO (Search Engine Optimization)
SEO is the art of getting your website to rank for a given keyword or range of related keywords across major search engines without paying for clicks. What you are paying for is the… Read Article »
