This is the question everyone asks me and there are so many answers it’s hard to keep it simple. It really comes down to knowledge and risk. There are many ways you can create your own leads leveraging existing technology. To do it on a grand scale you need money, knowledge, and a healthy amount of courage. It can give you an anxiety attack putting your hopes in a marketing method without knowing a predictable outcome. This is where experience, knowledge, and trial and error come into play. I will summarize the main ways that you can create leads and the benefits and risks for each. 1. SEO (Search Engine Optimization) SEO is the art of getting your website to rank for a given keyword or range of related keywords across major search engines without paying for clicks. What you are paying for is the building up of one way… Continue reading →
