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Archive for January 7th, 2010

How to Create Your Own Leads 101

Jan 7th, 15:42 by Gabriel Buck
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This is the question everyone asks me and there are so many answers it’s hard to keep it simple. It really comes down to knowledge and risk. There are many ways you can create your own leads leveraging existing technology. To do it on a grand scale you need money, knowledge, and a healthy amount of courage. It can give you an anxiety attack putting your hopes in a marketing method without knowing a predictable outcome. This is where experience, knowledge, and trial and error come into play. I will summarize the main ways that you can create leads and the benefits and risks for each.

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    ClickPoint Software is a company that believes in helping its customers by providing the best lead management and lead distribution sytem on the market. Our mission is to provide powerful software that is simple to use.

    Gabriel Buck

    Gabriel Buck

    CEO
    ClickPoint Software

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    This is my blog about starting a company from the ground up. If you want to learn what its like to run a successful business with an emphasis in the online marketing space this is the blog for you. You will learn about lead distribution, lead automation, lead management, and hear from industry experts that will share their experience and tips with you for free.

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    What is a Lead?

    A lead is anyone who is looking for a product or service. People go online to search for products and services but also respond to mail, radio, and television ads. When a person responds to this type of marketing or searches for a product or service using a search engine they become a lead for a company that wants to offer them their products or services.

    What is a Lead Managment?

    Lead management describes systems that have been created to aid sales organizations in maximizing their performance with leads. Most lead management systems will use a combination of delivery settings to ensure that leads are responded to as quickly as possible while being delivered to the best sales agents in the company. Lead management systems typically will also have methods for increasing the percentage of contacted vs. non-contacted leads. Some of these methods include dialing functionality, automated e-mail, lead validation, and advanced filtering capabilities.

    What is a Lead Distribution?

    Lead distribution refers to advanced software systems that use a variety of methods to deliver leads to a specific location. In LeadExec there are many ways to deliver leads. Lead distribution typically refers to delivering leads in an automated way so that once settings are in place leads can be sent automatically. Lead distribution also has several components like the method that leads are delivered to their final destination. Typical methods for lead delivery include http post, get, ping post, ftp upload, soap post, e-mail with .csv attachment, e-mail with info in the body, and e-mail with an embedded link. Leads can also be delivered using a real-time or time delayed setting.

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