This is the question everyone asks me and there are so many answers it’s hard to keep it simple. It really comes down to knowledge and risk. There are many ways you can create your own leads leveraging existing technology. To do it on a grand scale you need money, knowledge, and a healthy amount of courage. It can give you an anxiety attack putting your hopes in a marketing method without knowing a predictable outcome. This is where experience, knowledge, and trial and error come into play. I will summarize the main ways that you can create leads and the benefits and risks for each.
1. SEO (Search Engine Optimization)
SEO is the art of getting your website to rank for a given keyword or range of related keywords across major search engines without paying for clicks. What you are paying for is the… Read Article »
Hello this is Gabriel Buck CEO of ClickPoint Software and we are continuing our interview series with lead companies using the LeadExec platform. Today you will get a question and answer round with Jason Burns of Hurculeads. To review there is a set criterion we use in order to decide who we interview. The companies we interview must have good standing and an excellent reputation in the online marketing industry. We want companies that have a successful model and are willing to share a bit of their success with us in an interview.
The purpose of these interviews is to learn from companies that have already put in many hours of hard work to establish themselves as a reputable company. As a result of our interview lead buyers will be able to hear what questions should really be asked of a lead source before doing… Read Article »
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Today we announced a really cool new feature here at ClickPoint Software. I always love it when we find a way to take something currently done in the industry and make it better. 800 IVR call routing is not new. It has been around for awhile now but from what we have seen there have been limited routing capabilities. I am excited to see our development team brainstorm and come up with new routing techniques that will ultimately make our customers more money.
You can use your current advertisements like: Radio, Direct Mail, E-Mail, and SEO with your 1-800-Vanity#. Now you can create live call transfers without a telemarketing team, predictive dialer, or annoying telemarketing calls. Create live leads by driving customers to your 800 number. Let the phone system and LeadExec work together to send that caller to your clients in real time.… Read Article »
Making the Grade will be my new series that focuses on one online marketing and lead generation company per month. The purpose of these interviews is to learn from companies that are successful. I want lead buying customers to know what a solid lead source sounds like without all of the hard sell and hype. For the first time lead buyers will be able to hear what questions should really be asked of a lead source before doing business with them. Lead companies will hear what it’s like to run a successful lead company. You will learn what challenges a lead company faces in the current economic environment and what opportunities are still available.
Our first guest is a ClickPoint Software client of three years. Paramount Media has been with our company for a long time and over that term we have seen this company do all the right things. They have… Read Article »
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Hi! My name is André Buck and I am the Technical Support Manager at ClickPoint Software. I handle all of the technical operations for the LeadExec software. I wanted to take a moment to introduce myself and also talk a bit about the importance of data organization. I have nearly 7 years experience in technical customer support. A universal trait in every industry that I’ve ever worked with is organization. The better your system is organized, the more efficiently it can perform. This rings true in every industry and it’s no different for Lead Management.
Whether it’s building out customer profiles or designing a new lead type to bring on new business, organization equates to preparedness. As a provider of technical support, personally it is much easier to provide support to those that have already organized their requests and changes and are prepared to communicate to me exactly what they want. It makes the… Read Article »
I really like this update and so do our customers. This update allows our customers to not only view the time the lead is inserted into their system but also elapsed time since it has been touched. You can see how long a lead is sitting and you can see the time zone that the lead resides in with +1, +2, or +3 to tell you how many hours there is between your time zone and the leads time zone. This was a survey recommendation we received from our clients. We send out surveys once a month asking our customers what updates they would like to see. We take recommendations and pick the top 5. We then let our customers vote on what features would be most useful to them. Listening to our customers has helped ClickPoint understand the customer and what they need to work more efficiently. I hope after a… Read Article »
Have you ever heard that leadership in a company is a lot like a farmer and his garden? The farmer picks the lot, tills the soil, plants the seeds, and then watches as his garden grows. In a small technology company it is imperative that leadership comes from the top but even more essential is that there is an environment for other leaders to emerge. If there is one thing I have learned over the years it’s to not be intimidated by people that bring something different to the table. The best leaders are not intimidated by other great leaders. They give them the proper environment and conditions and let the leaders take the company to new heights. This may be difficult for some leaders but it is absolutely essential to any technology start up. You need other team players to help get your company… Read Article »
Ok, if you haven’t heard my LeadCritic interview, stop reading this and listen to that interview first. Then come back here for the rest of my message.
http://blog.leadcritic.com/lead-generation/starting-a-lead-generation-company
Ok you listened to the interview, now what?
You want to break into the lead space because you either worked at a company that sold leads or you happen to know a few people that could use some more leads. I am going to be the first one to tell you to slow down. Don’t buy our software, just yet. Do your homework, get some more experience, and then come back and see me when you know how to generate your own leads. I know, I know, this will probably irk some people ready to blow $2,500 on our setup fee. Honestly, you will spend the $2,500 with us, get training, and then not do anything… Read Article »
I would like to think in a perfect world we as managers and CEOs would just know everything from the get go. The truth is that running a software company takes a great amount of trial and error. The long road to success comes only from learning what your customers really need from their software. Finding ways to reduce the time it takes between trial and the errors that follow is what we have determined to be the key to success. When we decided to launch our debt software we decided we would have our potential customers take a much more active role in the design process. This included many conference calls and planning sessions. I admit that in the past we as a company solicited advice from customers but never really engaged them through the entire process. It may be a relationship many… Read Article »
Ok, I know there are a lot of people out there right now holding on for dear life and I couldn’t be more sympathetic. It’s a scary time for us that fall into the generation x age range. Most of us came out of college thinking the world was at our finger tips. Saving money was something most of just didn’t think about. I have never been in a situation like the one our economy is in right now, so I won’t pretend to be an expert. But my intuition tells me that there is opportunity in times like this and I think you just have to know where to look.
Yes, working at a large company that lets go of hard working employees after years of dedication is probably not the best position to be in. Being your own boss in a time like this can actually… Read Article »
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