Round 1 For all of you out there wondering what the difference is between the two types of software that are generally SaaS models, let me explain in further detail those key differences. We have all grown to know the CRM powerhouses like SalesForce, Sugar, SAP, and Netsuites. I recently returned from a business trip where we heard from a fortune 500 company that uses our lead management system. The differences were explained to me like this: SalesForce is so big and has so many options that it’s obviously enterprise and really more for the outside salesperson. They don’t make it easy to distribute leads or customize the software around your sales process. SalesExec – Our lead management system is much better suited for setting up lead distribution rules and keeping things simple. Ahhh, Simple, I love that word. “That’s been one of my mantras — focus and simplicity. Simple can be harder… Continue reading →
“Tech Support” is a phrase I sometimes hear uttered with the vehemence of a curse word. Whether you’re struggling through the installation of a new printer on your home computer or wondering why your CRM software isn’t doing what you thought it would do, tech support personnel can be seen as either a necessary evil, or your light at the end of a very long, dark tunnel. Over the past four years I’ve come to learn that two key elements make the difference in good tech support vs. The Other Kind. 1) Attitude. Because I came from a more traditional customer service background, long before I ever got into the wild, untamed lands of Corporate Tech Support, I have a natural affinity for aiming to please. I realize that when a customer calls me and is visibly (or audibly) upset, that this is not an attack on me personally, or… Continue reading →
Recently, our CEO, Gabe Buck, brought our entire office into our conference room for a Monday morning meeting. Among many other topics, he asked our entire team the following question, “What do you think differentiates a company like ours from other similar companies in our industry that separates us from the competition?” Many answers were thrown around such as tenacity, attention to detail, reliability, and all of the other answers you might hear that are tossed around in a motivational company meeting. One term that did catch my attention was adaptability. Was it that I felt adaptability was more important that reliability or attention to detail? No. Was it that our company was not reliable or attentive to the needs of our customers? Absolutely not! Perhaps it was just true, that adaptability was something that our company has embraced and keeps us one step ahead of our competition. With ClickPoint’s growing… Continue reading →
I work in the field of lead distribution, and that means I work with a lot of different industries. From education and solar, to automotive sales and life insurance, the lead distribution industry has an important place in most fields today. Within these individual industries there are different standards and practices – different nomenclatures and terminology being used for what is essentially the same function. In order to help our customers bridge the gap between their affiliates or landing pages, and their buyers, it must be possible to communicate distribution intent effectively regardless of industry. Using LeadExec as a lead distribution software, it is, and has been possible to adapt to and connect sources and clients within (and across) numerous industries. One of the first hurdles encountered, almost invariably, is finding a common ground strictly in the communication sense. Whether you call it a vertical, account, campaign, or program, a… Continue reading →
Understanding IVR systems For many new customers to ClickPoint Software’s lead distribution platform, LeadExec, having an IVR system is a tempting marketing venture, but not everyone is entirely comfortable with this technology. For this reason, I would like to take the time to explain the benefits and ease of using an Interactive Voice Response system, so that you can determine whether or not it would be a better way to attract more leads to your business. In a study performed by Baylor University, it was found that, next to referrals, IVR lead capture was the most productive form of lead generation (http://www.baylor.edu/business/kellercenter/index.php?id=55741). Having a phone number up on your lead generating website is a great way to turn a would-be passerby on your website into a real live lead that can be routed to an appropriate lead buyer within your LeadExec account. People often prefer to call in and talk to a live person… Continue reading →
