February 3, 2012, On Facebook

Generate More Leads Using Pinterest Than LinkedIn, YouTube, and Google+ Combinedwww.clickpointsoftware.com“What the heck is Pinterest and how can it help me with online lead generation?” Those are two questions I’ve been hearing a lot on the web over the past week or two. On January 31st a study was released by Shareaholic that showed Pinterest drives more referral traffic than Google+, LinkedIn, and Yo…

February 1, 2012, On Facebook

http://www.clickpointsoftware.com/blog/index.php/2012/02/01/learn-how-to-tweet-the-right-way-with-these-simple-tips/Learn How To Tweet The Right Way With These Simple Tipswww.clickpointsoftware.comThanks to the widespread use of Twitter, a lot of businesses are now trying to use the micro-blogging site as a viable way to generate leads. Twitter is an awesome social network for lead generation because high quality Tweets can spread faster than wildfire which. Unfortunately, we see a lot of bus…

January 27, 2012, On Facebook

Generate Leads From Your Website More Effectively With These 10 Tipswww.clickpointsoftware.comHave ever wondered why your lead generation website isn’t getting the results you’re expecting? Are you wondering why the heck people aren’t flocking to your forms like salmon flocking to the Capistrano? We’re busting out our Billy Mays salesmanship to show you, yes YOU, how to get the most out of y…

January 23, 2012, On Facebook

Seven Ideas For Effective Mini-Lead Generation Campaignswww.clickpointsoftware.comDown time between major marketing campaigns is often viewed as a boring period for lead generation. However, having down time is actually a really great thing because it gives a company some free time to experient with different strategies and get creative. Filling in the town time between your bigg…

January 20, 2012, On Facebook

Three Metrics That Will Change Lead Generation On Facebookwww.clickpointsoftware.comFor decades lead generation and lead management experienced very few significant changes, but now the field is constantly influx thanks to social networks that have thrown a wrench into many lead generation strategies. It’s not just that marketers have to adjust their plans to these new social netwo…

January 20, 2012, On Facebook

How We’ve Been Changing Our Processes To Have Better Teamworkwww.clickpointsoftware.comBecause ClickPoint is a fairly small software company, we’re afforded a lot of luxuries that the big companies don’t have. For one, our developers and customer support personnel sit within 30 feet of each other, which opens up the company to a lot of communication. Developers can check in with suppo…

  • Lead Management vs. CRM
    on October 17, 2011 with No comments

    Round 1 For all of you out there wondering what the difference is between the two types of software that are generally SaaS models, let me explain in further detail those key differences.  We have all grown to know the CRM powerhouses like SalesForce, Sugar, SAP, and Netsuites.  I recently returned from a business trip where we heard from a fortune 500 company that uses our lead management system. The differences were explained to me like this: SalesForce is so big and has so many options that it’s obviously enterprise and really more for the outside salesperson.  They don’t make it easy to distribute leads or customize the software around your sales process. SalesExec – Our lead management system is much better suited for setting up lead distribution rules and keeping things simple. Ahhh, Simple, I love that word. “That’s been one of my mantras — focus and simplicity. Simple can be harderContinue reading →

  • The Principles of Tech Support
    on October 10, 2011 with No comments

    “Tech Support” is a phrase I sometimes hear uttered with the vehemence of a curse word. Whether you’re struggling through the installation of a new printer on your home computer or wondering why your CRM software isn’t doing what you thought it would do, tech support personnel can be seen as either a necessary evil, or your light at the end of a very long, dark tunnel. Over the past four years I’ve come to learn that two key elements make the difference in good tech support vs. The Other Kind. 1) Attitude. Because I came from a more traditional customer service background, long before I ever got into the wild, untamed lands of Corporate Tech Support, I have a natural affinity for aiming to please. I realize that when a customer calls me and is visibly (or audibly) upset, that this is not an attack on me personally, or… Continue reading →

  • Refining Our Process Workflow: Bug Tracking in Team Foundation Server 2010
    on October 10, 2011 with No comments

    Recently, our CEO, Gabe Buck, brought our entire office into our conference room for a Monday morning meeting. Among many other topics, he asked our entire team the following question, “What do you think differentiates a company like ours from other similar companies in our industry that separates us from the competition?” Many answers were thrown around such as tenacity, attention to detail, reliability, and all of the other answers you might hear that are tossed around in a motivational company meeting. One term that did catch my attention was adaptability. Was it that I felt adaptability was more important that reliability or attention to detail? No. Was it that our company was not reliable or attentive to the needs of our customers?  Absolutely not! Perhaps it was just true, that adaptability was something that our company has embraced and keeps us one step ahead of our competition. With ClickPoint’s growing… Continue reading →

  • Grok
    on September 20, 2011 with No comments

    I work in the field of lead distribution, and that means I work with a lot of different industries.  From education and solar, to automotive sales and life insurance, the lead distribution industry has an important place in most fields today.  Within these individual industries there are different standards and practices – different nomenclatures and terminology being used for what is essentially the same function.  In order to help our customers bridge the gap between their affiliates or landing pages, and their buyers, it must be possible to communicate distribution intent effectively regardless of industry. Using LeadExec as a lead distribution software, it is, and has been possible to adapt to and connect sources and clients within (and across) numerous industries.  One of the first hurdles encountered, almost invariably, is finding a common ground strictly in the communication sense. Whether you call it a vertical, account, campaign, or program, a… Continue reading →

  • IVR Phone Systems Simplified
    on August 31, 2011 with No comments

    Understanding IVR systems For many new customers to ClickPoint Software’s lead distribution platform, LeadExec, having an IVR system is a tempting marketing venture, but not everyone is entirely comfortable with this technology.  For this reason, I would like to take the time to explain the benefits and ease of using an Interactive Voice Response system, so that you can determine whether or not it would be a better way to attract more leads to your business.  In a study performed by Baylor University, it was found that, next to referrals, IVR lead capture was the most productive form of lead generation (http://www.baylor.edu/business/kellercenter/index.php?id=55741).  Having a phone number up on your lead generating website is a great way to turn a would-be passerby on your website into a real live lead that can be routed to an appropriate lead buyer within your LeadExec account.  People often prefer to call in and talk to a live person… Continue reading →