Lead Management Time Zone and Elapsed Time

I really like this update and so do our customers.  This update allows our customers to not only view the time the lead is inserted into their system but also elapsed time since it has been touched.  You can see how long a lead is sitting and you can see the time zone that the lead resides in with +1, +2, or +3 to tell you how many hours there is between your time zone and the leads time zone.  This was a survey recommendation we received from our clients.  We send out surveys once a month asking our customers what updates they would like to see.  We take recommendations and pick the top 5.  We then let our customers vote on what features would be most useful to them.  Listening to our customers has helped ClickPoint understand the customer and what they need to work more efficiently.  I hope after a… Read Article »

Live Call Transfers vs. Internet Lead Round #1

One of the benefits of being a software provider to both lead sellers and lead buyers is data metrics.  We have the ability to work with lead scoring, reporting, and metrics that can give us valuable insight into the world of leads.

Which leads work best?

I will tell it like it is.  If you want to spend less time chasing leads there is a strong movement towards offline marketing like radio, tv, and direct mail.  These avenues are helping companies spend less time trying to chase down leads.  However, if you have the right software that can help you make educated decisions, leads generated online can be more cost effective.  It all comes down to cost per closed deal.

So I know you still want to know which is best, right?  Sorry, there isn’t really a solid answer but there is analysis you… Read Article »