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Making the Grade – Interview#1 with a Lead Provider

Oct 20th, 09:33 by Gabriel Buck
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Making the Grade will be my new series that focuses on one online marketing and lead generation company per month.  The purpose of these interviews is to learn from companies that are successful.  I want lead buying customers to know what a solid lead source sounds like without all of the hard sell and hype.  For the first time lead buyers will be able to hear what questions should really be asked of a lead source before doing business with them.  Lead companies will hear what it’s like to run a successful lead company.  You will learn what challenges a lead company faces in the current economic environment and what opportunities are still available.

Our first guest is a ClickPoint Software client of three years.  Paramount Media has been with our company for a long time and over that term we have seen this company do all the right things.  They have… Read Article »

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    ClickPoint Software is a company that believes in helping its customers by providing the best lead management and lead distribution sytem on the market. Our mission is to provide powerful software that is simple to use.

    Gabriel Buck

    Gabriel Buck

    CEO
    ClickPoint Software

    LinkedIn

    This is my blog about starting a company from the ground up. If you want to learn what its like to run a successful business with an emphasis in the online marketing space this is the blog for you. You will learn about lead distribution, lead automation, lead management, and hear from industry experts that will share their experience and tips with you for free.

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    My Widget Title

    What is a Lead?

    A lead is anyone who is looking for a product or service. People go online to search for products and services but also respond to mail, radio, and television ads. When a person responds to this type of marketing or searches for a product or service using a search engine they become a lead for a company that wants to offer them their products or services.

    What is a Lead Managment?

    Lead management describes systems that have been created to aid sales organizations in maximizing their performance with leads. Most lead management systems will use a combination of delivery settings to ensure that leads are responded to as quickly as possible while being delivered to the best sales agents in the company. Lead management systems typically will also have methods for increasing the percentage of contacted vs. non-contacted leads. Some of these methods include dialing functionality, automated e-mail, lead validation, and advanced filtering capabilities.

    What is a Lead Distribution?

    Lead distribution refers to advanced software systems that use a variety of methods to deliver leads to a specific location. In LeadExec there are many ways to deliver leads. Lead distribution typically refers to delivering leads in an automated way so that once settings are in place leads can be sent automatically. Lead distribution also has several components like the method that leads are delivered to their final destination. Typical methods for lead delivery include http post, get, ping post, ftp upload, soap post, e-mail with .csv attachment, e-mail with info in the body, and e-mail with an embedded link. Leads can also be delivered using a real-time or time delayed setting.

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