--- title: Marketing Blog — News, Insights, Best Practices — ClickPoint Software description: From digital marketing trends and marketing technology to sales alignment and product-led growth, everything you need to speed up growth is right here. --- - [All Topics](https://blog.clickpointsoftware.com/) - [Sales Engagement](https://blog.clickpointsoftware.com/tag/sales-engagement) - [Sales Automation](https://blog.clickpointsoftware.com/tag/sales-automation) - [Marketing](https://blog.clickpointsoftware.com/tag/marketing) - [Lead Management](https://blog.clickpointsoftware.com/tag/lead-management) - [Lead Distribution](https://blog.clickpointsoftware.com/tag/lead-distribution) - [Compliance](https://blog.clickpointsoftware.com/tag/compliance) # Marketing From digital marketing trends and marketing technology to sales alignment and product-led growth, everything you need to speed up growth is right here. ##### New ## [![The 2026 Google Discover update proves that domain authority is giving way to entity authority. Why entity authority matters, and how to start building it.](https://blog.clickpointsoftware.com/hs-fs/hubfs/EAvsDA.png?width=688&name=EAvsDA.png) Marketing From Domain Authority to Entity Authority: 2026 Google Discover Update The 2026 Google Discover update proves that domain authority is giving way to entity authority. Why entity authority matters, and how to start building it.](https://blog.clickpointsoftware.com/from-domain-authority-to-entity-authority-2026-google-discover-update) ##### Featured ## [![What's the best digital marketing strategy for scaling a business? It is essential to understand why and how to implement brand development wisely.](https://blog.clickpointsoftware.com/hs-fs/hubfs/New%20Blog/Featured%20Images/featured-the-evolution-of-brand-marketing-in-2022.png?width=240&name=featured-the-evolution-of-brand-marketing-in-2022.png) Marketing The Evolution of Brand Development in Digital Marketing](https://blog.clickpointsoftware.com/brand-development) ## [![For decades lead generation and lead management had very few significant changes, but social networks have thrown a wrench into many lead gen strategies.](https://blog.clickpointsoftware.com/hs-fs/hubfs/New%20Blog/Featured%20Images/featured-three-metrics-that-will-change-lead-generation-on-facebook.png?width=240&name=featured-three-metrics-that-will-change-lead-generation-on-facebook.png) Marketing Three Metrics That Will Change Lead Generation On Facebook](https://blog.clickpointsoftware.com/three-metrics-that-will-change-lead-generation-on-facebook) ## [![YouTube is actually the world's largest social media site.](https://blog.clickpointsoftware.com/hs-fs/hubfs/New%20Blog/Featured%20Images/featured-youtube-the-lead-source-generator-you-cant-afford-to-ignore.png?width=240&name=featured-youtube-the-lead-source-generator-you-cant-afford-to-ignore.png) Marketing YouTube: The Lead Source Generator You Can’t Afford to Ignore](https://blog.clickpointsoftware.com/youtube-the-lead-source-generator-you-cant-afford-to-ignore) ## [![Online marketing mistakes are costly to business owners. If you do not understand how consumers use the web, you may be losing out on valuable leads. ](https://blog.clickpointsoftware.com/hs-fs/hubfs/Imported_Blog_Media/shutterstock_261861617.jpg?width=240&name=shutterstock_261861617.jpg) Marketing Two Mistakes in Online Marketing](https://blog.clickpointsoftware.com/two-mistakes-in-online-marketing) ## [![An operational look at consent, capture, routing, and delivery issues in home services lead programs, and what stable teams do differently as volume grows.](https://jdbrszggncetflrhtwcd.supabase.co/storage/v1/object/public/article-images/679ab006-f329-4b7e-b043-2b47eb8c144c/how-to-build-consent-first-lead-capture-workflows-for-home-services-inline-0-1767644900736.png) Marketing Lead Distribution How Home Services Teams Improve Lead Quality Over Time An operational look at consent, capture, routing, and delivery issues in home services lead programs, and what stable teams do differently as volume grows.](https://blog.clickpointsoftware.com/how-to-build-consent-first-lead-capture-workflows-for-home-services) ## [![Explaining the design thinking behind AI Assist and how embedded AI guidance helps users configure lead delivery quickly and accurately.](https://blog.clickpointsoftware.com/hs-fs/hubfs/AI%20copy.png?width=476&name=AI%20copy.png) Marketing Lead Distribution AI Assist for Lead Delivery Explaining the design thinking behind AI Assist and how embedded AI guidance helps users configure lead delivery quickly and accurately.](https://blog.clickpointsoftware.com/leveraging-ai-assist-in-leadexec-intelligent-guidance-for-lead-delivery) ## [![Title IV governs Pell Grants, loans, and Work-Study, shaping access, compliance, and credibility in higher education for students and institutions.](https://blog.clickpointsoftware.com/hs-fs/hubfs/image-09.jpg?width=476&name=image-09.jpg) Marketing Compliance Understanding Title IV and Federal Student Aid Title IV governs Pell Grants, loans, and Work-Study, shaping access, compliance, and credibility in higher education for students and institutions.](https://blog.clickpointsoftware.com/title-iv) ## [![The death of blue links? Google is moving from search results to direct answers. The future of blue links, and the web economy built on them, is in question.](https://blog.clickpointsoftware.com/hs-fs/hubfs/AI_query_crop-1.jpg?width=476&name=AI_query_crop-1.jpg) Marketing The Death of Blue Links? Google's Shift from Search to Query The death of blue links? Google is moving from search results to direct answers. The future of blue links, and the web economy built on them, is in question.](https://blog.clickpointsoftware.com/death-of-blue-links) [![See how ClickPoint clients evolve their sales process ](https://no-cache.hubspot.com/cta/default/8944701/a1455ae1-40f2-4bb7-bc6e-39f541ae15d3.png)](https://cta-redirect.hubspot.com/cta/redirect/8944701/a1455ae1-40f2-4bb7-bc6e-39f541ae15d3) ## [![FERPA establishes the guidelines for collecting, sharing, and using student data in education marketing, directly impacting recruitment campaigns.](https://blog.clickpointsoftware.com/hs-fs/hubfs/FERPA.png?width=476&name=FERPA.png) Marketing Compliance FERPA for EDU Marketers FERPA establishes the guidelines for collecting, sharing, and using student data in education marketing, directly impacting recruitment campaigns.](https://blog.clickpointsoftware.com/ferpa-compliance-in-education-marketing) ## [![College Admissions Workflow](https://blog.clickpointsoftware.com/hs-fs/hubfs/Screenshot%202025-08-25%20at%2010.58.37%20AM%20copy.png?width=476&name=Screenshot%202025-08-25%20at%2010.58.37%20AM%20copy.png) Marketing Compliance EDU Marketing: Strategy, Tactics, and Student Recruitment How higher education marketing works, from student recruitment and enrollment funnels to financial aid messaging, compliance, and student expectations.](https://blog.clickpointsoftware.com/edu-marketing) ## [![Understanding Google's E-E-A-T - Experience, Expertise, Authoritativeness, and Trustworthiness enables success across SEO, GEO, and LLMO systems.](https://blog.clickpointsoftware.com/hs-fs/hubfs/EEAT%20cover-1.png?width=476&name=EEAT%20cover-1.png) Marketing E-E-A-T's Role in AI Search Rankings and Content Selection Understanding Google's E-E-A-T - Experience, Expertise, Authoritativeness, and Trustworthiness enables success across SEO, GEO, and LLMO systems.](https://blog.clickpointsoftware.com/google-e-e-a-t) ## [![Discover how AI systems impact content discovery, customer behavior, and marketing strategies, along with guidelines for optimization and implementation.](https://blog.clickpointsoftware.com/hs-fs/hubfs/Leaky%20Funnel%20cover.png?width=476&name=Leaky%20Funnel%20cover.png) Marketing AI Marketing Optimization: SEO, GEO, and LLMO Strategies for 2026 Discover how AI systems impact content discovery, customer behavior, and marketing strategies, along with guidelines for optimization and implementation.](https://blog.clickpointsoftware.com/ai-marketing-optimization-seo-geo-and-llmo-strategies) 1 [2](https://blog.clickpointsoftware.com/tag/marketing/page/2) [3](https://blog.clickpointsoftware.com/tag/marketing/page/3) [4](https://blog.clickpointsoftware.com/tag/marketing/page/4) [\>](https://blog.clickpointsoftware.com/tag/marketing/page/2) ##### Explore More Topics #### [Sales Engagement Start here to learn advanced sales strategies and deploy best practices with our perfectly tailored tips for SDRs, sales professionals, and inside sales teams.](https://blog.clickpointsoftware.com/tag/sales-engagement) #### [Sales Automation All the sales automation ideas and solutions you need in one place. Start here to learn sales technology trends and sell smarter.](https://blog.clickpointsoftware.com/tag/sales-automation) #### [Marketing From digital marketing trends and marketing technology to sales alignment and product-led growth, everything you need to speed up growth is right here.](https://blog.clickpointsoftware.com/tag/marketing) #### [Lead Management Interested in moving prospects from an initial consideration stage to the evaluation stage? Learn how to acquire, evaluate, nurture, and hands-off internet leads and phone calls to the sales team.](https://blog.clickpointsoftware.com/tag/lead-management) #### [Lead Distribution Stay on top of lead distribution technology and tactics, improve sales efficiency, and build a smarter lead distribution process.](https://blog.clickpointsoftware.com/tag/lead-distribution) #### [Compliance Stay up-to-date with the latest regulations affecting lead generation and outreach. Understand the key compliance standards, including TCPA, CAN-SPAM, and more, to ensure your marketing and sales processes remain legally compliant and risk-free.](https://blog.clickpointsoftware.com/tag/compliance) ### Get Valuable, Practical Sales and Marketing Tips We’ll send you practical tips and ideas that we use ourselves and show you how to apply them to your sales and marketing workflow ## Amazing support is at the heart of everything we do. ClickPoint provides 24 hour chat support, extensive product documentation, and weekly training sessions. 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