Should I Require Double Opt In for Lead Capture?
With double opt in verification, you provide the highest quality leads and prevent low-quality leads from being sold or given to your sales team.
To succeed in any business you have to know your audience, then you can start generating leads.
To succeed in any business you have to know your audience. If the demographic’s you’re looking to appeal to aren’t at one watering hole then you must go find them at the next. We’ve written a couple blog posts about how Facebook can be one of the most effective places to generate new leads. People spend more time on Facebook than any other website, and when people share information on Facebook it is usually higher quality and has a higher level of engagement than other websites.
Even though Facebook has the most users of any social network it’s hard to pinpoint exactly who’s on Facebook. LinkedIn is mostly business people, Twitter is heavy with journalists and young adults. But what’s the average Facebook user look like? Here’s a handy infographic from JESS3 that shows who the average Facebook user is and what they do on the site.
