Global boutique brands need efficient lead management too…Lead management automation is great for larger enterprises where high volumes of inbound leads are generated and need to be brought together in a single view, scored and distributed rapidly to an army of call center and field sales agents. What’s not so obvious is that automated lead management is also an excellent solution for businesses that sell higher value goods with reduced lead volumes.
Boutique brands typically sell relatively low numbers of big-ticket goods worldwide. This might be through prestige owned brand stores or through exclusive dealer networks. One such company that reaps the benefits of ClickPoint lead management automation is Steinway & Sons. Steinway pianos are seen on concert stages, and found in music teaching centers of excellence and in the homes of affluent amateur and professional musicians around the world.
Big-ticket purchases inevitably drive a customer expectation of high service levels. With an iconic global prestige brand such as Steinway & Sons, customers expect service to be nothing less than excellent. This includes immediate action to respond to web inquiries, which generate 65% of the company’s inbound leads. To help Steinway meet this expectation, ClickPoint provides:
ClickPoint automated lead management is not just for servicing large volumes of relatively low priced products and services. It works equally well for businesses servicing low volumes of relatively high priced products and services. Typically, only a maximum of 25% of leads are ready to buy at the time they make an inquiry. ClickPoint provides the platform for nurturing the remaining 75% through to conversion, an essential for big-ticket items.
You can find out more about how we help Steinway & Sons by looking at the case study here.