Calm Down, Chaos and Change are Not the Problem

Dec 7, 2021 11:28:00 AM
Rapid Change is Not a New Idea The idea that change is accelerating is all around us. But is life changing faster now than it did a hundred years ago? Rapid change is not a new idea. It’s most familiar to us in concepts such as Moore’s Law. We are constantly urged to work faster – faster time to answer calls, faster time with new products or services to market, faster, faster, faster – but they tend to be aspects of efficiency or competitiveness, rather than progress. Today, it’s the amount of ... Read More
phone and headset on desk

Understanding Federal and Local Call Time and Date Regulations

Dec 2, 2021 11:30:00 AM
Understanding and Adhering to State Calling Rules National and local call centers should be aware of and adhere to call-time laws to avoid fines. While federal laws cover all US jurisdictions, stricter, state-level regulations can supersede them. These regulations cover time-of-day, day-of-week, and holidays.  It is crucial to ensure that your team knows when you can and cannot call leads based on the time of day or the day of the year. To help set you on the right path, we have put together ... Read More

Maximizing Value from Cold Leads with a Segmentation Strategy

Nov 30, 2021 11:30:00 AM
A lead management strategy is a vital part of any successful sales process. However, an often-neglected component of that strategy is a clear segmentation of cold leads. Whatever your contact method or cadence includes, there is always an “end-of-the-line” outcome that did not result in a sale. While your frontline sales staff may see these as dead leads, your marketing team can help to revive these opportunities with a strong lead management strategy. Read More

Applying a Customer-First Approach to Outbound Sales

Nov 16, 2021 11:30:00 AM
Supplementing inbound sales with outbound sales is necessary to maximize your selling. However, your outbound campaigns need to match modern consumer behavior, and you need to dial in your messaging and tone to get it right. Maintaining a customer-first approach across your sales efforts will yield the best results. Read More

Maximize Sales by Setting Call Targets and Tracking Lead Penetration

Nov 12, 2021 10:30:00 AM
Calling your leads the optimal number of times is critical to your sales success. 70-90% of deals are won on the seventh call, yet 80% of salespeople give up on the third call. The metric for tracking this is lead penetration. A strong lead penetration rate will yield a higher contact rate, which in turn will lead to more sales. Read More

How To Create a Winning Lead Prioritization Strategy for Home Services

Nov 10, 2021 10:45:00 AM
Consumer habits are changing rapidly. Many tried-and-true sales and marketing tactics are now outdated. To stay on top in the growing home services market, companies need to adapt. Customer reviews, communication channels, speed of contact and a strong lead prioritization strategy are all critical to evolving with current buying trends. Read More

Getting Started with Lead Communication Cadences

Nov 5, 2021 4:57:00 PM
Organizations adopting new lead management software are often unsure about the sales cadences, including outbound dialing sequences and marketing touchpoints like SMS and email communications. Building strong cadences is critical to effective lead communication. Here are some tips to get you started.  Read More

How to Avoid Spam Flagging on Your Outbound Calls

Oct 25, 2021 4:45:00 PM
The Spam Problem According to, 6.54 billion robocalls were made in the United States in September of 2021. I think 1/3 of those were made to my line alone! But seriously, it isn’t a revelation to anyone that spam calls are way out of control. This affects prospects’ willingness to answer the phone and if a call is clearly flagged as spam, forget about it. Read More