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What's best for you, PPL or CPA? Get a high-level comparison, core pros and cons, and quick links to in-depth articles for lead sellers and lead buyers.
Lead Distribution

Pay Per Lead (PPL) vs. Cost Per Acquisition (CPA)

What's best for you, PPL or CPA? Get a high-level comparison, core pros and cons, and quick links to in-depth articles for lead sellers and lead buyers.
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Ensure compliance with TCPA DNC compliance checklist for lead sellers. Streamline consent capture, storage, and delivery to avoid disputes.

TCPA DNC Compliance Checklist for Lead Sellers

Ensure compliance with TCPA DNC compliance checklist for lead sellers. Streamline consent capture, storage, and delivery to avoid disputes.
An operational look at consent, capture, routing, and delivery issues in home services lead programs, and what stable teams do differently as volume grows.
Marketing Lead Distribution

How Home Services Teams Improve Lead Quality Over Time

An operational look at consent, capture, routing, and delivery issues in home services lead programs, and what stable teams do differently as volume grows.
Discover the difference between selling leads and building a lead business and how system design, diversification, and compliance create durable, scalable revenue.
Lead Distribution Compliance

The Difference Between a Lead Seller and a Lead Business

Discover the difference between selling leads and building a lead business and how system design, diversification, and compliance create durable, scalable revenue.
Learn how HTTP POST delivers lead data securely and reliably through structured payloads, HTTPS encryption, webhooks, and clear response handling.
Lead Distribution

HTTP POST for Seamless Lead Delivery

Learn how HTTP POST delivers lead data securely and reliably through structured payloads, HTTPS encryption, webhooks, and clear response handling.
See how ClickPoint clients evolve their sales process
Goodbye 2025, Hello 2026 flip clock illustration.

2025 Wrap Up for ClickPoint Marketing

Anders Uhl, CMO at ClickPoint Software, discusses his transition and marketing lessons from 2005 going into 2006.
The seven metrics that determine whether a lead seller survives the year include contact rate, speed to lead, buyer ROI, return rate, and revenue per lead.
Lead Distribution

The 7 Metrics That Predict Whether a Lead Seller Will Survive the Year

The seven metrics that determine whether a lead seller survives the year include contact rate, speed to lead, buyer ROI, return rate, and revenue per lead.
Explaining the design thinking behind AI Assist and how embedded AI guidance helps users configure lead delivery quickly and accurately.
Marketing Lead Distribution

AI Assist for Lead Delivery

Explaining the design thinking behind AI Assist and how embedded AI guidance helps users configure lead delivery quickly and accurately.
Understand how the CPRA affects marketing: verifiable consent, tighter vendor control, and trust built through operational integrity.

Understanding the CPRA and Marketing Compliance

Understand how the CPRA affects marketing: verifiable consent, tighter vendor control, and trust built through operational integrity.
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