ClickPoint's Blog

Get inspiration with our weekly blog posts and level up your sales engagement, lead management, and marketing strategies.
Page 2
Goodbye 2025, Hello 2026 flip clock illustration.

2025 Wrap Up for ClickPoint Marketing

Anders Uhl, CMO at ClickPoint Software, discusses his transition and marketing lessons from 2005 going into 2006.
The seven metrics that determine whether a lead seller survives the year include contact rate, speed to lead, buyer ROI, return rate, and revenue per lead.
Lead Distribution

The 7 Metrics That Predict Whether a Lead Seller Will Survive the Year

The seven metrics that determine whether a lead seller survives the year include contact rate, speed to lead, buyer ROI, return rate, and revenue per lead.
Explaining the design thinking behind AI Assist and how embedded AI guidance helps users configure lead delivery quickly and accurately.
Marketing Lead Distribution

AI Assist for Lead Delivery

Explaining the design thinking behind AI Assist and how embedded AI guidance helps users configure lead delivery quickly and accurately.
Understand how the CPRA affects marketing: verifiable consent, tighter vendor control, and trust built through operational integrity.

Understanding the CPRA and Marketing Compliance

Understand how the CPRA affects marketing: verifiable consent, tighter vendor control, and trust built through operational integrity.
HECVAT 4 Compliance Process illustration laptop
Compliance

HECVAT for EDU Marketers

HECVAT 4 is the higher-education vendor security standard. It adds AI and privacy reviews that now include marketing tools, CRMs, and analytics.
Apple Call Screening changes how iPhones handle unknown calls, creating new challenges for sales teams and marketers.

Apple Call Screening for iPhones

Apple Call Screening changes how iPhones handle unknown calls, creating new challenges for sales teams and marketers.
Title IV governs Pell Grants, loans, and Work-Study, shaping access, compliance, and credibility in higher education for students and institutions.
Marketing Compliance

Understanding Title IV and Federal Student Aid

Title IV governs Pell Grants, loans, and Work-Study, shaping access, compliance, and credibility in higher education for students and institutions.
The death of blue links? Google is moving from search results to direct answers. The future of blue links, and the web economy built on them, is in question.
Marketing

The Death of Blue Links? Google's Shift from Search to Query

The death of blue links? Google is moving from search results to direct answers. The future of blue links, and the web economy built on them, is in question.
FERPA establishes the guidelines for collecting, sharing, and using student data in education marketing, directly impacting recruitment campaigns.
Marketing Compliance

FERPA for EDU Marketers

FERPA establishes the guidelines for collecting, sharing, and using student data in education marketing, directly impacting recruitment campaigns.
Explore More Topics

Get Valuable, Practical Sales and Marketing Tips

We’ll send you practical tips and ideas that we use ourselves and show you how to apply them to your sales and marketing workflow