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The 2026 Google Discover update proves that domain authority is giving way to entity authority. Why entity authority matters, and how to start building it.
Marketing

From Domain Authority to Entity Authority: 2026 Google Discover Update

The 2026 Google Discover update proves that domain authority is giving way to entity authority. Why entity authority matters, and how to start building it.
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Cold-Start Lead Scoring: Building Models Without Historical Data

Cold-start lead scoring qualifies leads without conversion data, using operational signals like validation, handling decisions, and buyer responses as new campaigns launch.
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Lead Distribution Compliance

Lead Distribution Cost Optimization to Cut Validation & Delivery Spend

Trim lead distribution costs with effective lead validation and delivery strategies.
How enforcing buyer onboarding details and SLA terms in lead routing reduces preventable returns.

Reducing Lead Returns Through Buyer Onboarding and SLA-Based Routing

How enforcing buyer onboarding details and SLA terms in lead routing reduces preventable returns.
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Compliance

California’s Delete Act and DROP: What Lead Sellers Need to Know

California’s Delete Act and DROP allow consumers to remove their data from brokers' databases. Here’s how it affects lead sellers, enrichment, and resale.
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What's best for you, PPL or CPA? Get a high-level comparison, core pros and cons, and quick links to in-depth articles for lead sellers and lead buyers.
Lead Distribution

Pay Per Lead (PPL) vs. Cost Per Acquisition (CPA)

What's best for you, PPL or CPA? Get a high-level comparison, core pros and cons, and quick links to in-depth articles for lead sellers and lead buyers.
Ensure compliance with TCPA DNC compliance checklist for lead sellers. Streamline consent capture, storage, and delivery to avoid disputes.

TCPA DNC Compliance Checklist for Lead Sellers

Ensure compliance with TCPA DNC compliance checklist for lead sellers. Streamline consent capture, storage, and delivery to avoid disputes.
An operational look at consent, capture, routing, and delivery issues in home services lead programs, and what stable teams do differently as volume grows.
Marketing Lead Distribution

How Home Services Teams Improve Lead Quality Over Time

An operational look at consent, capture, routing, and delivery issues in home services lead programs, and what stable teams do differently as volume grows.
Discover the difference between selling leads and building a lead business and how system design, diversification, and compliance create durable, scalable revenue.
Lead Distribution Compliance

The Difference Between a Lead Seller and a Lead Business

Discover the difference between selling leads and building a lead business and how system design, diversification, and compliance create durable, scalable revenue.
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