--- title: Announcing Enhanced Lead Information & Analytics for Marketing Teams description: New marketing campaign attribution and analytics, gives marketers the ability to track Marketing Channel and Marketing Campaign performance. image: https://blog.clickpointsoftware.com/hubfs/New%20Blog/Featured%20Images/featured-new-features.png --- - [All Topics](https://blog.clickpointsoftware.com/) - [Sales Engagement](https://blog.clickpointsoftware.com/tag/sales-engagement) - [Sales Automation](https://blog.clickpointsoftware.com/tag/sales-automation) - [Marketing](https://blog.clickpointsoftware.com/tag/marketing) - [Lead Management](https://blog.clickpointsoftware.com/tag/lead-management) - [Lead Distribution](https://blog.clickpointsoftware.com/tag/lead-distribution) - [Compliance](https://blog.clickpointsoftware.com/tag/compliance) [Marketing](https://blog.clickpointsoftware.com/tag/marketing) # Announcing Enhanced Lead Information & Analytics for Marketing Teams New marketing campaign attribution and analytics, gives marketers the ability to track Marketing Channel and Marketing Campaign performance. Written by  [Gabriel Buck](https://blog.clickpointsoftware.com/author/gabriel-buck)  ·  April 24, 2018  ·  Last modified January 17, 2022 ClickPoint is designed to help marketing managers improve lead quality by instantly capturing leads from a variety of sources while providing real-time reporting which highlights metrics needed to pinpoint underperforming lead sources. We are excited to announce that we have released new marketing campaign attribution and analytics, giving marketers the ability to track Marketing Channel and Marketing Campaign performance, with marketing budgets to provide marketing data that drives actionable decisions. [![Performance Report](https://blog.clickpointsoftware.com/hs-fs/hubfs/Imported_Blog_Media/detailed-performance-report.png?width=1692&height=871&name=detailed-performance-report.png)](https://blog.clickpointsoftware.com/hubfs/Imported_Blog_Media/detailed-performance-report.png) When marketing managers can identify which sources are performing, they can respond by increasing lead volume or turning off the pipeline when leads are underperforming. With ClickPoint, clients improve lead quality with actionable insights that marketers can use to drive more leads to sales channels. Marketing teams can rest assured that every lead is called, emailed, and followed up with at the right time to generate more contacts and meaningful conversation. Once you take away the unknown of the sales process, the only thing left is determining which lead source is underperforming. ### Here are some powerful scenarios for the Marketing Team: - Tag Marketing Channels (web, offline, FTP, phone) associate it with a Lead Source (Facebook), and then associate a Campaign (Spring CPC Campaign) and a budget or cost per lead. - View key metrics such as Cost Per Lead from Budget and Cost Per Acquisition for converted leads by Channel, Source, and Campaign. - Track sales performance by Channel, Source, Campaign or Marketing Partner. The Enhanced Lead Information is now available on mobile devices as well: [Android ](https://play.google.com/store/apps/details?id=com.clickpointsoftware.salesexec.mobile)/ [iOS](https://itunes.apple.com/us/app/salesexec/id933098413?mt=8). For a detailed walkthrough and configuration, visit [ClickPoint Help Center](http://support.sales-exec.net/?__hstc=175986685.a5b65bf38440b485feb4201b97cc496e.1614978602711.1614978602711.1614978602711.1&__hssc=175986685.19.1614978602712&__hsfp=2406870324). Feel free to reach out with any feedback! ![Gabriel Buck](https://blog.clickpointsoftware.com/hs-fs/hubfs/ChatGPT%20Image%20Aug%205%2c%202025%2c%2003_24_18%20PM.png?width=80&height=80&name=ChatGPT%20Image%20Aug%205,%202025,%2003_24_18%20PM.png) Gabriel Buck [See all posts](https://blog.clickpointsoftware.com/author/gabriel-buck) Gabe Buck is the founder and CEO of ClickPoint Software. With nearly two decades of experience solving lead distribution, lead management and sales conversion challenges, Gabe has helped companies in mortgage, solar, education, and home services close the gap between marketing and sales. Through ClickPoint’s platforms - LeadExec and SalesExec - he delivers scalable, compliant solutions that drive real ROI for lead providers and buyers. [![See how ClickPoint clients evolve their sales process ](https://no-cache.hubspot.com/cta/default/8944701/0ffc1286-0666-4b9c-a430-30c615746755.png)](https://cta-redirect.hubspot.com/cta/redirect/8944701/0ffc1286-0666-4b9c-a430-30c615746755) ##### Explore More Articles ## [![Analytics for Marketing Channel, Lead Source, and Campaign Performance to drive marketing decisions in real-time.](https://blog.clickpointsoftware.com/hs-fs/hubfs/New%20Blog/Featured%20Images/featured-how-to-achieve-sales-and-marketing-alignment-with-clickpoint.png?width=384&name=featured-how-to-achieve-sales-and-marketing-alignment-with-clickpoint.png) Marketing How to Achieve Sales and Marketing Alignment with ClickPoint Analytics for Marketing Channel, Lead Source, and Campaign Performance to drive marketing decisions in real-time.](https://blog.clickpointsoftware.com/sales-and-marketing-alignment) ## [![SMS campaigns often achieve 70% better open rates than email. Texting is a low-pressure way to communicate with a lead, making it easier for prospects to engage without the pressure of a sales call.](https://blog.clickpointsoftware.com/hs-fs/hubfs/New%20Blog/Featured%20Images/featured-how-to-use-texting-and-email-to-improve-prospect-contact-rates.png?width=384&name=featured-how-to-use-texting-and-email-to-improve-prospect-contact-rates.png) Lead Management How to Use SMS Marketing Software to Improve Contact Rates SMS campaigns often achieve 70% better open rates than email. Texting is a low-pressure way to communicate with a lead, making it easier for prospects to engage without the pressure of a sales call.](https://blog.clickpointsoftware.com/sms-marketing-software) ## [![Pay per call marketing tracks source-specific phone numbers. Marketers can track and optimize call campaigns; buyers only pay for qualified leads.](https://blog.clickpointsoftware.com/hs-fs/hubfs/paypercall_1.jpg?width=384&name=paypercall_1.jpg) Lead Distribution What is Pay Per Call Marketing? Pay per call marketing tracks source-specific phone numbers. Marketers can track and optimize call campaigns; buyers only pay for qualified leads.](https://blog.clickpointsoftware.com/what-is-pay-per-call-marketing) ### Get Valuable, Practical Sales and Marketing Tips We’ll send you practical tips and ideas that we use ourselves and show you how to apply them to your sales and marketing workflow ## Amazing support is at the heart of everything we do. ClickPoint provides 24 hour chat support, extensive product documentation, and weekly training sessions. 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