Understanding and Adhering to State Telemarketing Calling Rules*

*Last reviewed and updated: February 2026

State Telemarketing Calling Rules: Stricter Laws Continue to Expand

Why State-Specific Compliance Is Critical

State telemarketing laws are getting stricter. Multiple states have passed new "mini-TCPA" laws since 2021, state-level versions of the federal Telephone Consumer Protection Act. These state regulations often impose stricter calling hours, holiday restrictions, and consent requirements than federal rules.

Even as some federal regulations face uncertainty or rollbacks, states continue expanding telemarketing restrictions, creating additional compliance requirements beyond federal TCPA rules.

Violating state telemarketing laws can result in significant fines ranging from $500 to $25,000 per call or text message, regardless of intent. These penalties accumulate quickly across multiple violations, making compliance errors extremely costly. You can learn more about state regulation penalties here.

Jump to the restricted hours by state table
Jump to the restricted holidays by state table

How early is too early, and how late is too late to call your prospects and internet leads?

Federal law allows marketing phone calls between 8 AM and 9 PM. However, some states place additional restrictions on telemarketing calling hours. For instance, Florida law SB 1120 limits telemarketing to three calls per number between 8:00 AM and 8:00 PM. 

What days are off-limits for telemarketing calls?

Some states restrict specific days of the week and public holidays, as noted below.

Frequency Caps

Most states only tell you when you can place calls (time-of-day windows).
A handful also say how many times you may ring the same consumer within a rolling 24-hour period, that’s a frequency cap. It protects consumers from “lead-bombing”­style repeat dialing even within legal hours.

Current daily (or equivalent) limits

• Florida – No more than 3 solicitation calls per consumer per 24 hours on the same subject matter or issue. Fla. Stat. § 501.616(6)(b). The Florida Senate

• Oklahoma – No more than 3 solicitation calls per consumer per 24 hours on the same subject matter or issue. Okla. Stat. tit. 15, § 775C.4(A)(2). Justia Law

• Maryland – No more than 3 solicitation calls per consumer per 24 hours on the same subject matter or issue (Stop the Spam Calls Act of 2023, in force Jan 1 2024). Md. Code, Com. Law § 14-4502(c)(2). Maryland General Assembly

• Maine – 1 automated solicitation call per consumer every 8 hours (effectively three per day). Me. Rev. Stat. tit. 10, § 1498(3). Maine State Legislature

Florida, Oklahoma, and Maryland tie the cap to calls on the same subject matter or issue. Different campaigns can still add up if they pitch the same offer. If you pitch mortgage refi at 10 a.m. and solar panels at 2 p.m., you’ve technically made two separate “subject” calls. Maine’s rule is simpler: one auto-dialed solicitation per number per eight hours, subject-matter agnostic. Maine’s cap applies per number, regardless of subject.

See: How to Avoid Spam Flagging on Your Outbound Calls

Operationalizing Compliance in a Call Center

Tracking calling hours, holidays, and Do-Not-Call rules across multiple states is difficult to manage manually at scale.

SalesExec automatically performs compliance checks for calls, emails, and SMS based on Do Not Contact (DNC) status and consent settings, and prevents outreach when a lead is flagged.

See how compliant outbound workflows work in SalesExec

Important Note: State-specific Do-Not-Call legislation is always changing. We strongly recommend consulting with your legal department regarding rules and regulations for telemarketing calls for each state. The information outlined below does not constitute legal advice.