--- title: Automating Lead Nurture Will Take Your Sales Team To The Next Level description: Automated lead nurture is a very powerful tool, if implemented correctly for sales teams. image: https://blog.clickpointsoftware.com/hubfs/Imported_Blog_Media/nurture-1.jpg --- - [All Topics](https://blog.clickpointsoftware.com/) - [Sales Engagement](https://blog.clickpointsoftware.com/tag/sales-engagement) - [Sales Automation](https://blog.clickpointsoftware.com/tag/sales-automation) - [Marketing](https://blog.clickpointsoftware.com/tag/marketing) - [Lead Management](https://blog.clickpointsoftware.com/tag/lead-management) - [Lead Distribution](https://blog.clickpointsoftware.com/tag/lead-distribution) - [Compliance](https://blog.clickpointsoftware.com/tag/compliance) # Automating Lead Nurture Will Take Your Sales Team To The Next Level Automated lead nurture is a very powerful tool, if implemented correctly for sales teams. Written by  [Gabriel Buck](https://blog.clickpointsoftware.com/author/gabriel-buck)  ·  June 15, 2018  ·  Last modified June 26, 2024 [![Plow Nurture](https://blog.clickpointsoftware.com/hs-fs/hubfs/Imported_Blog_Media/nurture.jpg?width=550&height=354&name=nurture.jpg "nurture")](http://www.clickpointsoftware.com/blog/index.php/2012/06/15/heres-how-automating-lead-nurture-will-take-your-sales-team-to-the-next-level/nurture/) [Nurturing a lead](https://www.clickpointsoftware.com/salesexec/automate-marketing.html) from a new lead to a closed sale is tough work. During the process of conversion, most leads fall by the wayside as a select few make it to the final stage of closure. Many businesses treat each lead as a small seed waiting to bloom into a fruit-bearing plant at the point of sale. Like leads, seedlings are sensitive and require a great amount of proper care to bloom. Light, nutrient rich soil, and water are vital elements that help a seed grow, just like constant contact, value, and time are needed for leads to mature.   It’s a delicate process. However, there’s a huge difference between growing plants and nurturing sales leads. Man has gotten really good at growing things en masse, but we still suck at selling things to individuals on a massive scale. Over the last 200 years, man has developed technology like the tractor which helped us become incredibly efficient at growing  individual seeds in unison into high-yield crops, but we haven’t invented a technology that truly let’s us nurture leads as efficiently as we nurture seedlings. ClickPoint is ready to change all that by using modern technology to automate the [lead nurturing](https://www.clickpointsoftware.com/salesexec/automate-marketing.html) process as much as possible. Over the last few months we’ve been pouring ourselves into a new tool for ClickPoint called [Lead Nurture Strategies](https://www.clickpointsoftware.com/salesexec/automate-marketing.html), that allows ClickPoint users to stay in constant contact with a lead through automated marketing. It’s a sales team’s secret weapon because it allows them to focus on profit, rather than the process of managing hundreds of leads and keeping in constant contact with them. It’s like autopilot for lead nurturing, except you can completely customize it and give leads the individual treatment they need as you see fit. With drip e-mail marketing, you can create custom, pre-set schedules of emails that will be sent out to your leads on an automated basis and progress them to the next Workflow or change strategies automatically. It means that you can nurture thousands of leads at the same time. You can set up the system so that once leads have progressed to a certain workflow or status you can call them to attempt to close, change their status, or change to a different strategy. Nurturing Strategies are going to change the way sales teams manage their leads by giving them more time to focus on their best leads while also developing high-yield leads in their pipeline with minimal effort. If you’re interested in getting an early look at Nurture Strategies, sign up for a[free 30-day ClickPoint Trial](https://www.sales-exec.net/FreeTrial?__hstc=175986685.eb6970c62370002e65cbd2c8769418d1.1614979850547.1614979850547.1614979850547.1&__hssc=175986685.14.1614979850547&__hsfp=2406870324) right now. ![Gabriel Buck](https://blog.clickpointsoftware.com/hs-fs/hubfs/ChatGPT%20Image%20Aug%205%2c%202025%2c%2003_24_18%20PM.png?width=80&height=80&name=ChatGPT%20Image%20Aug%205,%202025,%2003_24_18%20PM.png) Gabriel Buck [See all posts](https://blog.clickpointsoftware.com/author/gabriel-buck) Gabe Buck is the founder and CEO of ClickPoint Software. With nearly two decades of experience solving lead distribution, lead management and sales conversion challenges, Gabe has helped companies in mortgage, solar, education, and home services close the gap between marketing and sales. Through ClickPoint’s platforms - LeadExec and SalesExec - he delivers scalable, compliant solutions that drive real ROI for lead providers and buyers. [![See how ClickPoint clients evolve their sales process ](https://no-cache.hubspot.com/cta/default/8944701/0ffc1286-0666-4b9c-a430-30c615746755.png)](https://cta-redirect.hubspot.com/cta/redirect/8944701/0ffc1286-0666-4b9c-a430-30c615746755) ##### Explore More Articles ## [![ClickPoint guide shows why automated lead management is superior.](https://blog.clickpointsoftware.com/hs-fs/hubfs/Imported_Blog_Media/6-Signs-Guide-Front-Cover-e1427191977221-1.png?width=384&name=6-Signs-Guide-Front-Cover-e1427191977221-1.png) Lead Management 6 Signs Your Inbound Lead Management Process is Broken ClickPoint guide shows why automated lead management is superior.](https://blog.clickpointsoftware.com/6-signs-your-inbound-lead-management-process-is-broken) ## [![An overview on the new edit Record Type feature from ClickPoint ClickPoint](https://blog.clickpointsoftware.com/hs-fs/hubfs/New%20Blog/Featured%20Images/featured-new-features.png?width=384&name=featured-new-features.png) ClickPoint New Features: Edit Record Type An overview on the new edit Record Type feature from ClickPoint ClickPoint](https://blog.clickpointsoftware.com/clickpoint-salesexec-new-features-edit-record-type) ## [![ClickPoint releases import service update making it easier than ever to import leads into ClickPoint. ](https://blog.clickpointsoftware.com/hs-fs/hubfs/New%20Blog/Featured%20Images/featured-new-features.png?width=384&name=featured-new-features.png) ClickPoint New Features: Import Leads ClickPoint releases import service update making it easier than ever to import leads into ClickPoint.](https://blog.clickpointsoftware.com/clickpoint-salesexec-new-features-import-leads) ### Get Valuable, Practical Sales and Marketing Tips We’ll send you practical tips and ideas that we use ourselves and show you how to apply them to your sales and marketing workflow ## Amazing support is at the heart of everything we do. 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