A search for lead distribution software returns two kinds of tools under one name. B2B sales teams use one kind to send inbound website leads to sales reps. Lead sellers use the other kind to sell each lead to one or more paying lead buyers. What is lead distribution software? defines the category and both of its uses.
A lead seller choosing lead distribution software wants three results: more revenue from each lead, faster delivery to lead buyers, and less work to add each new buyer. Seven checks cover those results: routing methods, real-time ping-post bidding, revenue comparison across sale scenarios, handling of rejected leads, delivery speed, buyer setup work, and pricing by lead and ping volume.
ClickPoint Software makes LeadExec, lead distribution software for lead sellers and enterprise organizations distributing leads internally.
Which routing methods does the software support?
Lead routing decides where a lead goes, and each lead buyer comes with its own terms for price, territory, priority, and lead quality. A lead seller evaluating software should list the terms of every current buyer and confirm the platform has a routing method that matches each set of terms. The same list shows which routing methods the seller needs at launch and which ones matter as the buyer list grows.
LeadExec supports price-based, priority, weighted, percentage, round-robin, waterfall, concurrent, geographic, and quality-based routing.
A lead seller can test routing methods during a trial by setting up the three lead buyers with the most different terms in the current book and checking that each one fits a supported routing method.
Which lead routing method is best for lead providers? matches each lead routing method to the buyer situations it suits.
Does it support ping-post bidding in real time?
Ping-post bidding lets lead buyers price a lead before they receive the full record. The seller sends partial lead data to eligible buyers, collects their bids, and posts the full lead to the selected buyer. A lead seller with buyers who bid per lead should confirm the platform runs ping-post in real time and ask how the platform handles a buyer that returns no bid.
LeadExec supports real-time ping-post bidding.
Three questions help compare ping-post setups during a demo: how many buyers receive a ping for each lead, how long the platform waits for bids, and how the platform records each buyer's bid or rejection.
Setting up ping-post and ping tree for real-time lead distribution walks through ping-post setup step by step.
Can it pick the sale that earns the most?
A lead can have more than one eligible way to sell. One buyer can take it as an exclusive lead, or several buyers can take it as a shared or semi-exclusive lead, and each scenario brings in a different total. A lead seller who sells both exclusive and shared leads should check whether the platform compares the eligible scenarios and selects the one with the greater combined revenue.
LeadExec Revenue Optimization selects the eligible scenario with the greater combined revenue. In an example from the LeadExec Lendilio case study, 3 semi-exclusive buyers at $40 each total $120, and Revenue Optimization selects them over 1 exclusive buyer at $100.
Lendilio recorded a 25% increase in average lead selling price with LeadExec.
What happens when a buyer rejects a lead?
Lead buyers reject leads, time out, and reach daily caps, so a lead seller needs software with a next step for a lead that fails its first sale. Retries resend a lead after a temporary failure, and fallback routing sends the lead to another eligible buyer or campaign. A trial with a buyer endpoint set to reject shows whether the platform supports both.
LeadExec supports retries and fallback routing.
Common problems with lead distribution software for lead sellers covers why leads go unsold and get lost.
How fast does it deliver to buyers?
Delivery speed decides how fresh a lead is when a buyer first sees it. Lead distribution should take seconds from lead arrival to buyer acceptance. Timing that path during a trial with real buyer endpoints gives a number to compare with the delivery times the current system records.
Lendilio recorded a 40% reduction in delivery and acceptance time with LeadExec.
A national financial services provider using LeadExec reduced lead delivery from hours to seconds.
How much setup work does each new buyer take?
Each lead buyer publishes its own posting specification for the fields, endpoints, and responses it accepts, so every new buyer brings new delivery setup. A lead seller that adds buyers often should ask how the platform builds outbound posts, how long a typical buyer setup takes, and what help the vendor provides during setup and after launch.
LeadExec AI Assist automates outbound posting and lead delivery setup.
ClickPoint backs LeadExec with 24-hour chat support, product documentation, and weekly training sessions.
How does pricing grow with lead and ping volume?
Plan cost for a lead seller tracks two numbers: leads per month and pings per month. A ping-post lead can send a ping to several eligible buyers, so ping volume can run well above lead volume for a seller with many bidding buyers. Before comparing plans, a lead seller should estimate both numbers from current traffic and buyer count, and check the price of the next plan up.
LeadExec pricing has four plans, and each plan includes a monthly allowance of leads and pings. Annual billing saves 20% and requires payment upfront.
| LeadExec plan |
Monthly billing |
Annual billing |
Included leads |
Included pings |
| Starter |
$0 |
$0 |
250/mo |
10,000/mo |
| Growth |
$825/mo |
$660/mo |
10,000/mo |
100,000/mo |
| Agency |
$1,650/mo |
$1,320/mo |
50,000/mo |
1,000,000/mo |
| Premium |
$2,500/mo |
$2,000/mo |
100,000/mo |
5,000,000/mo |
The LeadExec pricing page showed these prices and allowances on November 3, 2026.
The LeadExec Starter plan is free with no expiration and includes 250 leads and 10,000 pings per month.
Frequently asked questions
What should a lead seller look for in lead distribution software?
A lead seller should check seven things: the routing methods supported, real-time ping-post bidding, revenue comparison across exclusive and shared sale scenarios, retries and fallback routing for rejected leads, delivery speed, the setup work for each new buyer, and how pricing grows with lead and ping volume.
What is the difference between lead routing and lead distribution?
Lead routing is the process of deciding where a lead goes. Lead distribution is the action of sending a lead to its destination. Lead distribution software for lead sellers handles both.
Why does real-time ping-post bidding matter when choosing lead distribution software?
Real-time ping-post bidding lets a lead seller compare bids from eligible buyers on partial lead data before choosing which buyer receives the full lead. LeadExec supports real-time ping-post bidding.
How does lead distribution software earn more from each lead?
LeadExec Revenue Optimization selects the eligible sale scenario with the greater combined revenue, such as 3 semi-exclusive buyers at $40 each ($120) over 1 exclusive buyer at $100. Lendilio recorded a 25% increase in average lead selling price with LeadExec.
How much does lead distribution software cost?
LeadExec plans run from the free Starter plan, with 250 leads and 10,000 pings per month, to the Premium plan at $2,500 per month on monthly billing or $2,000 per month on annual billing, with 100,000 leads and 5,000,000 pings per month.
Try LeadExec free. The LeadExec Starter plan has no expiration. Start free on the LeadExec Starter plan.
Sources
- LeadExec lead distribution software (descriptor, AI Assist, Starter plan): https://www.clickpointsoftware.com/leadexec/lead-distribution-software
- LeadExec pricing plans (plan prices, lead and ping allowances, annual billing): https://www.clickpointsoftware.com/leadexec/pricing-plans
- LeadExec pricing and plans help article (routing methods, ping-post bidding, retries and fallback routing, annual billing): https://leadexechelp.clickpointsoftware.com/en/articles/9118988-account-settings-leadexec-pricing-and-plans
- Lendilio case study (Revenue Optimization example, 25% and 40% results): https://www.clickpointsoftware.com/leadexec/case-study/lead-distribution-for-lead-gen-companies
- LeadExec enterprise lead distribution (financial services provider result): https://www.clickpointsoftware.com/leadexec/enterprise-lead-distribution-software
- About ClickPoint (company products, support and training): https://www.clickpointsoftware.com/about-us
