Some lead sellers sell phone calls alongside web leads. In pay-per-call, a buyer pays for calls that come in on a tracked phone number, so each call has a source, a cost, and a buyer waiting for it. Pay-per-call marketing covers how the model works, from tracking numbers to call routing.
For a lead seller, pay-per-call works when each call reaches a buyer who wants it and each call traces back to the campaign that produced it. Six practices support that result: tracking each call to its source, qualifying callers before transfer, matching each call to a buyer order, serving callers in their own language, delivering each lead in the format the buyer ordered, and counting the cost of numbers and minutes. Reporting then shows revenue and cost by campaign.
ClickPoint Software makes LeadExec, lead distribution software for lead sellers and enterprise organizations distributing leads internally.
LeadExec includes a drag-and-drop call flow designer, an IVR with natural language processing, and Dynamic Number Insertion for pay-per-call campaigns.
How should sellers track where each call comes from?
Call tracking starts with a distinct phone number for each source. Dynamic Number Insertion (DNI) shows each website visitor a phone number tied to the ad, campaign, or keyword that brought the visitor to the page, so every call connects back to its source. A seller with DNI in place sees which channels, campaigns, and keywords produce calls, and moves ad spend toward those sources.
LeadExec includes Dynamic Number Insertion for pay-per-call campaigns.
How should sellers qualify a caller before transfer?
Pay-per-call buyers set criteria for the calls they accept, so a seller qualifies each caller before the transfer. An interactive voice response (IVR) system asks each caller a few menu prompts, such as location or the service needed, and the answers decide which buyers can take the call. A seller keeps the menu short and asks only for details that buyers use to accept a call.
LeadExec includes an IVR with natural language processing and a drag-and-drop call flow designer.
IVR for lead generation explains how IVR menu prompts qualify callers and send calls to sales teams or lead buyers.
How should a call reach the right buyer?
A qualified call earns revenue when it reaches a buyer with an open order that fits it. Lead routing decides which buyer order the call matches, and lead distribution sends the call to that buyer. Buyers also need to track the calls they received, so each buyer can check transfers against the orders it placed with the seller.
For live call transfers, LeadExec scans available orders and presents the best match, and buyers can track their transfers in a web-based portal.
How should sellers handle callers who speak other languages?
Some pay-per-call campaigns reach callers who speak languages other than English. A seller serving those callers records greetings and IVR prompts in each language the campaign targets, so callers can answer qualification questions and reach a buyer. Leads that start in a chat window need the same treatment, with each message translated between the lead and the seller's team.
LeadExec's Call Sound Studio supports more than 100 languages.
LeadExec includes an AI chatbot with built-in language translation, and its interface supports multiple languages.
How should sellers deliver leads to buyers that want calls?
Lead buyers differ in how they want to receive leads. Some buyers take web leads through an API or by email, and others want a live caller on the phone. A seller that offers several delivery methods can sell to both groups and send each lead in the format the buyer ordered.
LeadExec delivers leads through APIs, HTTP POST or GET, JSON, XML, webhooks, email, SMS, live call transfer, and the branded Client Portal.
What do phone numbers and call minutes cost?
Pay-per-call carries two usage costs on top of the software subscription: a fee for each tracking number and a charge for each minute of call time. Number fees grow with each number a seller adds, and minute charges grow with call volume. Before setting the price of a call, a seller counts number fees and per-minute charges against the revenue from each campaign.
The LeadExec pricing page lists pay-per-call usage fees of $3.00 for local numbers, $4.00 for toll-free numbers, and $0.050 per minute for calls on the Growth and Agency plans, or $0.045 per minute on the Premium plan.
How should sellers measure results?
Pay-per-call results are revenue and cost, measured by source, campaign, and buyer. A seller tracks calls delivered, revenue from each buyer, and the number and minute costs behind each campaign. Those figures show which sources earn back their cost and which buyers to send more calls to.
LeadExec reporting includes custom pivot reports, real-time ROI, and lead forecasting.
Frequently asked questions
What are the best practices for managing pay-per-call leads?
A lead seller tracks each call to its source with Dynamic Number Insertion, qualifies callers with IVR prompts before transfer, matches each call to an open buyer order, serves callers in their own language, delivers each lead in the format the buyer ordered, and counts number and per-minute costs against campaign revenue. Reporting by source, campaign, and buyer shows which campaigns pay off.
What is Dynamic Number Insertion in pay-per-call?
Dynamic Number Insertion shows each website visitor a phone number tied to the ad, campaign, or keyword that brought the visitor, so each call connects back to its source. LeadExec includes Dynamic Number Insertion for pay-per-call campaigns.
How does LeadExec match a live call transfer to a buyer?
For live call transfers, LeadExec scans available orders and presents the best match, and buyers can track their transfers in a web-based portal.
Which languages does LeadExec support for pay-per-call?
LeadExec's Call Sound Studio supports more than 100 languages. LeadExec also includes an AI chatbot with built-in language translation.
What does pay-per-call cost in LeadExec?
The LeadExec pricing page lists $3.00 for local numbers, $4.00 for toll-free numbers, and $0.050 per minute for calls on the Growth and Agency plans, or $0.045 per minute on the Premium plan. Current LeadExec plans and usage fees are on the LeadExec pricing page.
See pay-per-call in LeadExec. Request a LeadExec demo.
Sources
- LeadExec pay-per-call software (call flow designer, IVR with natural language processing, Dynamic Number Insertion, Call Sound Studio languages): https://www.clickpointsoftware.com/leadexec/pay-per-call
- LeadExec live call transfer (order matching, transfer tracking portal): https://www.clickpointsoftware.com/leadexec/live-call-transfer
- LeadExec lead distribution software (descriptor, delivery methods, AI chatbot translation, multi-language interface): https://www.clickpointsoftware.com/leadexec/lead-distribution-software
- LeadExec platform overview (delivery methods): https://leadexechelp.clickpointsoftware.com/en/articles/15591097-leadexec-lead-distribution-software-platform-overview
- LeadExec pricing plans (pay-per-call usage fees, real-time ROI reporting, lead forecasting): https://www.clickpointsoftware.com/leadexec/pricing-plans
- LeadExec enterprise lead distribution (custom pivot reports, real-time ROI, lead forecasting): https://www.clickpointsoftware.com/leadexec/enterprise-lead-distribution-software
